Evolution of Growth Marketing at Slack: From Acquisitions to Performance Marketing

This chapter explores the speaker's journey from Weatherbill to ClimateCorp, highlighting the pivot to agricultural markets to achieve product-market fit and the subsequent acquisition. It delves into the evolution of growth marketing at Slack, emphasizing the shift towards performance marketing and the challenges of diversifying customer base from early adopters to large enterprises. The chapter also discusses leveraging organic growth, introducing Share Channels feature for external collaboration, and incentivizing users to promote the platform for enhanced user workflows.