Rachel Hepworth, Head of Growth Marketing at Slack
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Team Acquisition and Engagement Strategy at Slack
Exploring the values and principles behind team acquisition and engagement at Slack, emphasizing the importance of attracting teams with potential to pay for the service. The chapter discusses challenges in designing tests, the evolution of Slack's sales team, unique sales approaches, and the shift towards a proactive growth marketing approach.
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