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5min chapter
Rachel Hepworth, Head of Growth Marketing at Slack
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Balancing Brand Building with Growth Tactics
The chapter emphasizes the importance of maintaining a strong brand while implementing growth strategies effectively. It cautions against short-term gains that may harm the brand, using examples from LinkedIn and growth opportunities for Slack to illustrate the significance of customer-centric growth tactics.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode