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Harnessing the power of community to drive growth at Notion, dissecting the marketing playbook for a B2C2B model | Rachel Hepworth (Notion, Slack, LinkedIn)

Finding Market Fit: Marketing Leaders in Tech

CHAPTER

Challenges in B2C2B Model and Balancing Consumer Needs with Business Needs

This chapter explores the challenges of a B2C2B model, including balancing the needs of personal users with businesses, adding administration tools and security, and constantly serving the needs of growing businesses.

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