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Harnessing the power of community to drive growth at Notion, dissecting the marketing playbook for a B2C2B model | Rachel Hepworth (Notion, Slack, LinkedIn)

Finding Market Fit: Marketing Leaders in Tech

CHAPTER

Leveraging Community, Influencers, and Templates for Growth

This chapter discusses the importance of community in driving word of mouth and how Notion and Slack have successfully leveraged community to nurture growth. It highlights the significance of influencers and social media in amplifying word of mouth, as well as the role of templates in getting users activated and engaged for SEO and acquisition purposes.

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