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Harnessing the power of community to drive growth at Notion, dissecting the marketing playbook for a B2C2B model | Rachel Hepworth (Notion, Slack, LinkedIn)

Finding Market Fit: Marketing Leaders in Tech

CHAPTER

The B2B-Oriented Growth and Community Engagement of Notion

This chapter discusses how Notion's growth has been primarily driven by the B2B market and its unique end user community. It highlights the distinction between Notion and other companies in terms of revenue sources and successful combination of virality and B2B stability.

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