Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12 
 Introduction 
 00:00 • 3min 
 How to Market Your Products in an Omni-Channel Fashion 
 02:41 • 2min 
 How to Scale a Three Person Business 
 04:37 • 2min 
 The Complexity of Selling to a Specific Buyer Group 
 06:10 • 2min 
 The Transformation of a Private Equity Back Company 
 08:37 • 3min 
 The Economic Relationship Between Brand and Channel Marketing 
 11:09 • 4min 
 The One World of Marketing Strategy for BDRs 
 15:14 • 4min 
 How to Segment Your Marketing Metrics 
 19:40 • 3min 
 The Transition From Sales Leader to Marketing Leader 
 22:22 • 4min 
 The Importance of Aligning With the CEO 
 26:11 • 3min 
 The Future of Marketing and Product Content 
 28:54 • 4min 
 Building a Great Team 
 32:48 • 3min 


