The Economic Relationship Between Brand and Channel Marketing

When I joined the company, there was one person on the marketing team. Now we're much bigger than that today. So you've got to structure the team in a way that can, can, can really support that. It's almost like it is almost like an integration thing. And if there were 17,000 different kinds of channels, I'd be worried that that's even more complicated than I thought it was these days.