How to Segment Your Marketing Metrics

There's probably, I don't know, 15 or 20 different metrics. But the way that I've tried to almost bucket them or compartmentalize them are kind of the strategic metrics and operational metrics. And then you have what I call tactical metrics, which are more, we're just talking about them on the marketing team. So, you know, I may have 20 metrics overall, but try to segment them that way so that depending on the audience that I'm talking to, I'm focused on the right one.