The One World of Marketing Strategy for BDRs

G2 has gone through seven acquisitions. My last CMO gig, we did 100,. I've heard you say that, which is crazy. It's really hard to sort of maintain your strategy of your go-to market the right way. There's a ton of things that we could measure, but what are the things that we really need to focus on and measure that are going to move the needle? That's kind of the, what we're all here for.