AI Snips
Chapters
Transcript
Episode notes
Removing Dollar Signs Boosts Sales
- Removing the dollar sign from menus increases spending by about 6%.
- Dollar signs constantly remind customers they're spending money, making them more cautious.
Use Dollar Sign to Show Deals
- Emphasize the dollar sign when you want to highlight a great deal.
- Dollar signs help customers quickly recognize cheap prices in value menus.
Charm Pricing Still Persuasive
- Charm pricing (.99 endings) has declined but still influences value perception positively.
- Prices ending in .99 are 9% more likely to be seen as good value than rounded prices.