5min chapter

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#6: The psychology behind effective pricing

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CHAPTER

How to Increase Sales by Adding a Nine or 99 to Your Price

Sybil: Research shows that removing a dollar sign can improve sales by six %. She says adding a nine or 99 to your price can actually improve conversion. Sybil also looks at how products are presented, specifically on wine emews. The customer can make a more informed decision and feel better about the choice they've made,. she writes.

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