Adding the Dollar Sign to Your Menu Can Increase Sales by 6 %

Sybil tested several different pricing formats and found pretty conclusively that removing the dollar sign completely actually increased sales by up to six %. She even states that many fast food firms have taken her research and applied it, surely showing that it must have some effect. Richard shotton, in his book, the choice factory, notes that this isn't just successful at cheap diners. Up market place like byron and cafe rouge have seen success with this tactic in the u k. Next time you're roaming around the high street or on the internet, take a look at the amount of dollar signs or pound signs used. Theyare everywhere. If you have some control over how you display your