
#6: The psychology behind effective pricing
Nudge
00:00
Is Charm Pricing Still a Successful Way to Price a Product?
The dollar or pound sign is often used to show how cheap a product is. The nines have really gone away, and now you see prices with whacky price endings. Walmart is particularly notorious for doing that. So they're not using the actual number as a signal of value or quality any more.
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