MarTech Podcast ™ // Marketing + Technology = Business Growth Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense
Oct 24, 2023
Melissa Sargeant, CMO at AlphaSense, discusses the relationship between marketing functions and company growth. Topics include collaboration, personalized experiences, nurturing customers, measuring marketing effectiveness, the value of brand, and the role of marketing intelligence.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Relationship Between Marketing Functions and Company Growth
03:14 • 7min
The Importance of Nurturing Customers and Providing a Customized Experience
10:33 • 4min
The Value of Brand in Customer Growth and Marketing Strategy
14:20 • 3min
The Interconnectedness of Marketing Systems and the Role of Marketing Intelligence
17:23 • 5min