Melissa Sargeant

Melissa Sargeant, CMO at AlphaSense, discusses the evolution of marketing intelligence platforms. She highlights how modern platforms provide a holistic view of the market, enabling better and faster business decisions. The podcast explores the benefits of proactive market intelligence, continuous brand evolution, and the power of AI-driven search capabilities in understanding company performance and customer sentiments.

Melissa Sargeant, CMO at AlphaSense, discusses the relationship between marketing functions and company growth. Topics include collaboration, personalized experiences, nurturing customers, measuring marketing effectiveness, the value of brand, and the role of marketing intelligence.