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MarTech Podcast ™ // Marketing + Technology = Business Growth
The Evolution Of Market Intelligence Platforms
Mar 25, 2024
Melissa Sargeant, CMO at AlphaSense, discusses the evolution of marketing intelligence platforms. She highlights how modern platforms provide a holistic view of the market, enabling better and faster business decisions. The podcast explores the benefits of proactive market intelligence, continuous brand evolution, and the power of AI-driven search capabilities in understanding company performance and customer sentiments.
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Quick takeaways
- Modern marketing intelligence platforms streamline research processes and provide comprehensive insights for better decision-making.
- Market intelligence platforms empower proactive market research by surfacing specific companies and industries, enabling informed strategic growth.
Deep dives
Evolution of Marketing Intelligence Platforms
Marketing intelligence platforms have evolved significantly from the days of printing out MapQuest directions. AlphaSense, a market intelligence platform, enables quick access to vast amounts of data sources, allowing users to make faster, smarter decisions. With over 10,000 data sources integrated, including public and private company content, news, transcripts, and equity research, AlphaSense uses AI technology to provide a nuanced search engine for pinpointing critical information within minutes. These platforms streamline research processes, provide comprehensive insights, and eliminate information blind spots.
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Discover
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