MarTech Podcast ™ // Marketing + Technology = Business Growth The Evolution Of Market Intelligence Platforms
Mar 25, 2024
Melissa Sargeant, CMO at AlphaSense, discusses the evolution of marketing intelligence platforms. She highlights how modern platforms provide a holistic view of the market, enabling better and faster business decisions. The podcast explores the benefits of proactive market intelligence, continuous brand evolution, and the power of AI-driven search capabilities in understanding company performance and customer sentiments.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Evolution of Market Intelligence Platforms and the Power of Modern Tools
03:10 • 4min
Proactive Market Intelligence and Continuous Brand Evolution
07:02 • 3min
Unlocking the Power of Market Intelligence Platforms
10:00 • 5min
Closing Remarks and Contact Information Sharing
15:06 • 2min