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4min chapter
Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Importance of Nurturing Customers and Providing a Customized Experience
The speakers discuss the importance of nurturing customers and providing personalized experiences. They emphasize understanding customer touchpoints, measuring marketing effectiveness, multi-channel marketing, and using data to justify marketing budgets.
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