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7min chapter
Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Relationship Between Marketing Functions and Company Growth
This chapter explores the different functions within marketing that drive growth, including demand generation, brand and communications, customer marketing, and product marketing. It emphasizes the need for collaboration and personalized experiences to earn the right to talk to potential customers.
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