The Value of Brand in Customer Growth and Marketing Strategy

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to new heights, fostering not only customer loyalty but also sustainable growth. Today, Melissa discusses the relationship between marketing functions and company growth  Show Notes

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• Melissa Sargeant: Website // LinkedIn
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• Benjamin Shapiro: Website // LinkedIn //  Twitter

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