3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Value of Brand in Customer Growth and Marketing Strategy

This chapter emphasizes the importance of a strong brand in attracting and retaining customers. It discusses the value of brand recognition, memorable messaging, and earned media strategy in building a successful brand.

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