Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Interconnectedness of Marketing Systems and the Role of Marketing Intelligence
This chapter emphasizes the significance of interconnected marketing systems that work together to attract and retain customers, using the analogy of a car to illustrate this point. It also discusses the role of marketing intelligence, understanding internal and external factors, and utilizing data for future marketing efforts.
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