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Masters of Scale
Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
May 7, 2024
22:10
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College basketball star Caitlin Clark and WNBA Commissioner Cathy Engelbert discuss the growth of women's sports, excitement surrounding new players, challenges in TV coverage, proactive strategies for audience expansion, empowering players through NIL deals, managing crises like Brittany Griner's, and the marketability of WNBA athletes to brands targeting female consumers.
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Quick takeaways
- WNBA capitalizing on rising women's sports momentum with strategic initiatives for growth.
- Efforts to bridge pay gap and build sustainable economic model through investments in marketing and partnerships.
Deep dives
WNBA's Strategic Growth and Expansion Efforts
The WNBA Commissioner, Kathy Engelbert, discusses the league's increasing momentum and strategic initiatives aimed at capitalizing on the rise of women's basketball. With a focus on promoting household names, games of consequence, and rivalries, the league has seen a surge in viewership and fan engagement. By securing capital investments, expanding marketing efforts, and enhancing media coverage, the WNBA is positioning itself for a significant growth phase.
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