Masters of Scale
Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
May 7, 2024
Cathy Engelbert, Commissioner of the WNBA, opens up about the league's explosive growth as stars like Caitlin Clark make their mark. She discusses innovative strategies to attract fans and enhance ticket sales, alongside the impact of NIL deals on players’ earnings. Engelbert also shares insights on managing crises, including the Brittney Griner situation and the challenges posed by COVID-19. With excitement brewing for the upcoming season, she emphasizes the importance of media engagement and addressing pay disparities to sustain momentum in women's sports.
22:10
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Quick takeaways
- WNBA capitalizing on rising women's sports momentum with strategic initiatives for growth.
- Efforts to bridge pay gap and build sustainable economic model through investments in marketing and partnerships.
Deep dives
WNBA's Strategic Growth and Expansion Efforts
The WNBA Commissioner, Kathy Engelbert, discusses the league's increasing momentum and strategic initiatives aimed at capitalizing on the rise of women's basketball. With a focus on promoting household names, games of consequence, and rivalries, the league has seen a surge in viewership and fan engagement. By securing capital investments, expanding marketing efforts, and enhancing media coverage, the WNBA is positioning itself for a significant growth phase.
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