Masters of Scale Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
May 7, 2024
Cathy Engelbert, Commissioner of the WNBA, opens up about the league's explosive growth as stars like Caitlin Clark make their mark. She discusses innovative strategies to attract fans and enhance ticket sales, alongside the impact of NIL deals on players’ earnings. Engelbert also shares insights on managing crises, including the Brittney Griner situation and the challenges posed by COVID-19. With excitement brewing for the upcoming season, she emphasizes the importance of media engagement and addressing pay disparities to sustain momentum in women's sports.
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WNBA's Rise
- The WNBA's rise is due to factors like talent, social media, and increased media coverage.
- Increased asset valuations and capital inflows are also contributing.
WNBA Draft Experience
- WNBA draft tickets were incredibly hard to get, similar to the Oscars.
- Cathy Engelbert described the experience as extraordinary, going from her living room to a cheering crowd.
Building a Sustainable League
- Understand the economics of sports business, including revenue and expenses.
- Build a sustainable model and consider the league a growth property, going from "survive" to "thrive" mode.