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Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert

Masters of Scale

CHAPTER

Transforming the WNBA: Strategies for Growth

This chapter explores the WNBA's strategic shifts aimed at increasing fan engagement, using cultural icons like Taylor Swift as reference points. It also delves into crisis management within the league, discussing key events and the need for economic adaptability among players.

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