7min chapter

Masters of Scale cover image

Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert

Masters of Scale

CHAPTER

NIL Impact and Women's Sports Evolution

This chapter examines how new NIL rules are transforming college athletics, allowing some athletes, especially young women, to earn significant income through endorsements. It reflects on the challenges and opportunities within the WNBA, highlighting the league’s need for growth while navigating crises. The discussion also emphasizes the broader implications of sports on leadership and confidence in young women, showcasing the potential for a vibrant future in women's sports.

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