WNBA Commissioner Cathy Engelbert discusses increasing player pay through sponsorships and media rights, leveraging the attention from the rookie class for long-term popularity. She also shares insights from her career at Deloitte and the differences in corporate and sports industry jargon.

College basketball star Caitlin Clark and WNBA Commissioner Cathy Engelbert discuss the growth of women's sports, excitement surrounding new players, challenges in TV coverage, proactive strategies for audience expansion, empowering players through NIL deals, managing crises like Brittany Griner's, and the marketability of WNBA athletes to brands targeting female consumers.

Cathy Engelbert, the WNBA Commissioner, is at the forefront of the league's transformation, enhancing its digital landscape and securing lucrative media deals. She discusses the rising star power, notably Caitlin Clark, and how younger demographics are engaging more than ever. Engelbert reflects on her journey from corporate executive to league leader, navigating challenges during the pandemic while promoting player advocacy. The conversation also highlights the WNBA's unique relationship with the NBA, balancing independence with strategic collaboration.