Cathy Engelbert

Cathy Engelbert, the WNBA Commissioner and former Deloitte CEO, shares insights on the WNBA's growth and how it's leveraging increasing viewership. She discusses enhancing player compensation through strategic sponsorships and media rights. Engelbert highlights the star power of rookies like Caitlin Clark and Angel Reese, which has boosted media attention. Additionally, she reflects on challenges in marketing women's sports and her thoughts on corporate jargon in the sports industry.

Cathy Engelbert, Commissioner of the WNBA, opens up about the league's explosive growth as stars like Caitlin Clark make their mark. She discusses innovative strategies to attract fans and enhance ticket sales, alongside the impact of NIL deals on players’ earnings. Engelbert also shares insights on managing crises, including the Brittney Griner situation and the challenges posed by COVID-19. With excitement brewing for the upcoming season, she emphasizes the importance of media engagement and addressing pay disparities to sustain momentum in women's sports.

Cathy Engelbert, the WNBA Commissioner, is at the forefront of the league's transformation, enhancing its digital landscape and securing lucrative media deals. She discusses the rising star power, notably Caitlin Clark, and how younger demographics are engaging more than ever. Engelbert reflects on her journey from corporate executive to league leader, navigating challenges during the pandemic while promoting player advocacy. The conversation also highlights the WNBA's unique relationship with the NBA, balancing independence with strategic collaboration.