Morning Brew Daily
How WNBA Commissioner Cathy Engelbert is Seizing Soaring Momentum
Jul 5, 2024
Cathy Engelbert, the WNBA Commissioner and former Deloitte CEO, shares insights on the WNBA's growth and how it's leveraging increasing viewership. She discusses enhancing player compensation through strategic sponsorships and media rights. Engelbert highlights the star power of rookies like Caitlin Clark and Angel Reese, which has boosted media attention. Additionally, she reflects on challenges in marketing women's sports and her thoughts on corporate jargon in the sports industry.
36:27
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Quick takeaways
- WNBA Commissioner Cathy Engelbert focuses on increasing player pay through sponsorship deals and media rights contracts.
- The WNBA aims to boost viewership and engagement by leveraging collegiate fan bases, fostering player brand growth, and sustaining captivating rivalries.
Deep dives
WNBA's Surging Momentum and Future Strategies
The WNBA, in its 28th season, is experiencing significant growth with high attendance and viewership, attributed to standout rookies like Caitlin Clark. Commissioner Cathy Engelbert discusses long-term strategic planning to capitalize on this momentum, emphasizing the importance of generational players and expanding the league's market presence through increased investments and fan engagement.
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