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Morning Brew Daily
How WNBA Commissioner Cathy Engelbert is Seizing Soaring Momentum
Jul 5, 2024
WNBA Commissioner Cathy Engelbert discusses increasing player pay through sponsorships and media rights, leveraging the attention from the rookie class for long-term popularity. She also shares insights from her career at Deloitte and the differences in corporate and sports industry jargon.
36:27
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Quick takeaways
- WNBA Commissioner Cathy Engelbert focuses on increasing player pay through sponsorship deals and media rights contracts.
- The WNBA aims to boost viewership and engagement by leveraging collegiate fan bases, fostering player brand growth, and sustaining captivating rivalries.
Deep dives
WNBA's Surging Momentum and Future Strategies
The WNBA, in its 28th season, is experiencing significant growth with high attendance and viewership, attributed to standout rookies like Caitlin Clark. Commissioner Cathy Engelbert discusses long-term strategic planning to capitalize on this momentum, emphasizing the importance of generational players and expanding the league's market presence through increased investments and fan engagement.
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Discover
highlights
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