Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
Masters of Scale
Revitalizing the WNBA: Trends and Challenges
This chapter explores the resurgence of the WNBA, spotlighting the excitement surrounding the upcoming season and generational talent like Caitlin Clark. It discusses strategic marketing efforts, player engagement, and the pressing issue of pay disparity within the league. The conversation also highlights the importance of enhanced media coverage and improved scheduling to attract a broader audience to women's sports.
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