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Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert

Masters of Scale

CHAPTER

Intro

This chapter explores the vibrant growth of women's basketball, focusing on the WNBA and rising stars like Caitlin Clark. It discusses innovative strategies to attract fans and enhance ticket sales, while addressing the implications of NIL deals and the resilience needed to overcome industry challenges.

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