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Yoga Sparks Business Idea
- Chip Wilson observed rapid growth in yoga class attendance, sparking his business idea for athletic apparel.
- He collaborated with his yoga instructor to design clothes fitting the mostly female yoga community.
Technical Innovation Reduces Rashing
- Using flat seam machines solved the problem of athletic wear rashing, a common issue for runners.
- Technical innovation in fabric and seam design enabled comfortable, rash-free apparel fitting women's yoga needs.
Brand Name Strategy for Japan
- The company name Lululemon was chosen because names with 'L' are perceived as authentic North American in Japanese markets.
- Despite Lemon's bad connotation, the alliterative name tested best in female focus groups, helping brand identity.