Chip Wilson — Building Lululemon, the Art of Setting Goals, and the 10 Great Decisions of Your Life | Brought to you by Laird Superfood clean, plant-based creamers, Four Sigmatic mushroom coffee, and Helix Sleep premium mattresses. More on all three below.Chip Wilson (@chipYVR) is a serial entrepreneur and philanthropist. His career in the apparel industry began in 1979 as founder and CEO of Westbeach Snowboarding Ltd. In 1998, after selling Westbeach in 1997, he founded lululemon athletica inc., creating an entirely new category of technical apparel called “athleisure” — now a $400 billion global industry.Through his holding company and family office, Chip focuses his interests on apparel, real estate, private equity, passive investments, and philanthropy. Chip and his wife Shannon’s passion for design led to the creation of the internationally recognized KPU Wilson School of Design in 2018.In 2019, the Wilsons partnered with Anta Sports to buy Amer Sports, which includes brands such as Arc’teryx, Salomon, and Wilson Sporting Goods. Chip currently sits on Amer’s board of directors.The 2021 edition of his business memoir, The Story of lululemon is available for free at chipwilson.com/book. Last but not least, Chip is steadfast in his pursuit to cure facioscapulohumeral muscular dystrophy (FSHD). He is on the board of Facio Therapies and has begun his latest big 2021 project, Cure FSHD.Please enjoy!*This episode is brought to you by Laird Superfood. Founded by big-wave surfer Laird Hamilton and volleyball champion Gabby Reece, Laird Superfood promises to deliver high-impact fuel to help you get through your busiest days. Laird Superfood offers a line of plant-based products designed to optimize your daily rituals from sunrise to sunset.My two favorite products are their Turmeric Superfood Creamer and Unsweetened Superfood Creamer. I put one of them in practically everything. Both can really optimize your daily coffee or tea ritual, and a $10 bag will last you a long time. For a limited time, Laird Superfood is offering you guys 20% off your order when you use code TIM20 at checkout. Check out LairdSuperfood.com/Tim to see my favorite products and learn more.*This podcast is also brought to you by Four Sigmatic and their delicious mushroom coffee, featuring lion’s mane and chaga. It tastes like coffee, but it has less than half the caffeine of what you would find in a regular cup of coffee. I do not get any jitters, acid reflux, or any type of stomach burn. It’s organic and keto friendly, plus every single batch is third-party lab tested.You can try it right now by going to FourSigmatic.com/Tim and using the code TIM. You will receive up to 39% off on the lion’s mane coffee bundle. Simply visit FourSigmatic.com/Tim. If you are in the experimental mindset, I do not think you’ll be disappointed. *This episode is also brought to you by Helix Sleep! Helix was selected as the #1 best overall mattress of 2020 by GQ magazine, Wired, Apartment Therapy, and many others. With Helix, there’s a specific mattress to meet each and every body’s unique comfort needs. Just take their quiz—only two minutes to complete—that matches your body type and sleep preferences to the perfect mattress for you. They have a 10-year warranty, and you get to try it out for a hundred nights, risk free. They’ll even pick it up from you if you don’t love it. And now, to my dear listeners, Helix is offering up to 200 dollars off all mattress orders plus two free pillows at HelixSleep.com/Tim.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET. In PART TWO, you'll hear Tony Robbins in a one-on-one interview with CHIP WILSON, the Canadian entrepreneur and philanthropist who is best known for founding the athletic apparel company Lululemon Athletica. Wilson is widely regarded as one of the most successful and influential entrepreneurs in the apparel industry. After working in the ski industry for several years, Wilson first founded Westbeach Snowboard in 1979, which eventually became one of the largest snowboarding apparel companies in the world. In 1998, Wilson started Lululemon Athletica with the goal of creating high-quality yoga apparel that was both functional and fashionable. Thanks to Chip’s commitment to innovation and culture, Lululemon quickly gained a following among yoga enthusiasts, growing into a billion-dollar global brand. Wilson served as CEO of Lululemon from its inception until 2005, and he remained a board member until 2013. Throughout his career, Wilson has been known for his unconventional approach to business and his willingness to take risks. He has also been an active philanthropist, supporting a variety of causes related to education, health, and the environment – including his own non-profit imagine1day, which works to improve education in Ethiopia. Special Note: Please stick around to the end of this interview for an exclusive Q&A with all three of our Business Mastery guests – Gail Becker, Dan Cathy and Chip Wilson! *** Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems. During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tonyr.co/bm-podcast AUDIO SHOW NOTES  [00:00] Mary B. Intro [01:37] Introduction to Chip Wilson [02:44] The 7 year arch [04:04] Knowing when to sell [05:15] Power through reinvention [06:03] Three books that made an impact [06:37] Embracing your inner “risk taker” [07:14] Muscular Dystrophy diagnosis led to Lululemon [09:31] A mission to make lives better [10:35] Bringing innovation (and style) to yoga [14:00] Find your ideal customer [14:40] Business Mastery Ad [18:37] Disrupting the athletic leisure space [22:17] Keeping up with trends [24:43] Navigating challenges [29:00] The hedgehog and the fox [30:19] Lululemon’s manifesto [32:03] Chip on seller's remorse [34:57] Creating culture at Lululemon [37:37] When accountants run the company [41:06] Sharing lessons learned [42:45] Audience question for Gail: Was there an employee you hired who really pushed your company forward? [44:29] Audience question for panel: How do you choose the right project when you have several choices? [49:33] Audience question for panel: How can we create family-life balance as entrepreneurs? [01:02:38] Audience question for panel: How do you take a company with a loyal customer base and continue growing it? [01:07:49] Question from Gail: Did you ever feel like giving up? [01:10:06] Question from Chip: Did the struggles in your younger years make you the entrepreneurs you are today? [01:12:00] Questions from Tony: What are you most proud of in your journey, and what is the best business advice ever received? [01:18:22] Sign off

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS in our post-script "How You Built That," we check back with Kate Westervelt who took an overwhelming experience and turned it into a gift box for new moms--filled with essential items women need to recover from childbirth See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chip Wilson, the billionaire founder of Lululemon, shares his insights into the rise of the athleisure giant known for its pricey leggings. He discusses the tangled relationship between Lululemon's brand image and societal values, alongside controversies sparked by his own remarks on who should wear the clothing. The conversation also dives into the challenges of maintaining inclusivity and addressing backlash, while touching on the brand's transformative products during the pandemic that shaped its identity.

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.