How to Create a Market for Stretch Clothing

I wanted word of mouth to be the branding niche. I really did believe in the tipping point. It couldn't come from advertising. So I hired this woman who, Shannon Gray was her name. The first person I'd ever seen that had a design portfolio without using stretch clothing. Within about two weeks after hiring her, I left her in charge of Lou Lemon as a CEO for a year and I went back and ran West Beach. And that's how you were able to make some cash. That's how I was able to make more cash, exactly. You're like a football player type of guy and yet you were trying to create a market and sell a product to young women.