The Growth Hub Podcast

How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy

Jun 28, 2023

32:32

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Episode notes

Introduction

2min

The Importance of Customer Stories

3min

The Difficulty of Publishing Quality Customer Stories

2min

How to Make a Quality Customer Story

3min

How to Make Customer Stories Serve Business and Revenue Goals

6min

How to Measure the Impact of Customer Stories

4min

How to Ask for a Win

5min

How to Make an Ask for a Customer

3min

The Importance of Customer Stories in Customer Journeys

5min

- Why are customer stories so important? - Why is it so difficult to create and publish quality customer stories? - How to ensure customer stories serve business and revenue goals? - How should marketers measure the ROI of a case study? - How to ask a customer for a story? Tune in to hear from Joel Klettke, Founder at Case Study Buddy. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

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