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3min chapter
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy
The Growth Hub Podcast
How to Make an Ask for a Customer
In an ideal world the person making the ask is the person most familiar to the customer. It's very difficult as a marketing team to swing in from the outside and go hey you've never heard of us but would you be in a story? You really need to be pulling as a team. Some of the things that marketing can do because you can imagine sales wants to sell CSM's that they've got other priorities or KPIs their job are measured against.
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