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6min chapter
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy
The Growth Hub Podcast
How to Make Customer Stories Serve Business and Revenue Goals
Customer story brings in the humanity and the warmth of what we actually want to read about because numbers and that is very, you can be very cold. So it's not just about marketing goals there are business and revenue goals that will revolve around specific KPI is marketing all of my leads traffic things like that. And I think those are considerations to having a well optimized and published story could certainly drive in traffic and create leads and create awareness.
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