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2min chapter
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy
The Growth Hub Podcast
The Difficulty of Publishing Quality Customer Stories
It's funny because everybody wants these, but when it comes time to operationalize these, not everybody plays ball. I think part of what's difficult about publishing a quality story is that it's ateam and it's a team effort. The whole company to some degree needs to be aligned with the end goal in mind. That lack of internal alignment makes it so hard for them to deliver something everyone actually wants.
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