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5min chapter
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy
The Growth Hub Podcast
The Importance of Customer Stories in Customer Journeys
Joel Klecky: I think one of the biggest mistakes is publishing that story one way in one place, one time and then calling it a day. He says companies tend to think that it's just the kind of that one thing that will notch them over the edge. But really your work is just beginning so some of the opportunities I think companies mess with are very granular. In part two we'll talk about how you can use customer stories as assets at different times of their customer journey.
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