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3min chapter
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy
The Growth Hub Podcast
The Importance of Customer Stories
Customer stories or customer case studies, which term do you prefer? I like customer stories so much more. K-Studybody just sounds so clinical, like you're going to wheel the customer out on a gurney. They can help close deals and convince different people who sit on buyers boards of the efficacy of your solution. And then also there these bridge building assets with your customers it's a chance for you to learn a great deal beyond just giving you marketing and sales asset.
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