MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera

Healthcare marketing seeks to drive stakeholders’ behaviors toward a joint goal.

In this episode of Marketing Mondays, Andreea Borcea has a chat with Vania Cao, Senior Marketing Manager at Natera, about how marketing can impact healthcare customers by learning from neuroscience and approaching them as human beings to understand segmentation. Human behavior is the marketing foundation, and our environments shape it. Identifying those external aspects is crucial in the segmentation process, and finding the right starter niche will bring the rest of the market along.

Tune in to learn about Natera’s approach to marketing and how it is making an impact in healthcare!

Click this link to the show notes, transcript, and resources: outcomesrocket.health