MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera
Outcomes Rocket
00:00
Is Your Customer's Customer Your Customer?
At Natura, we did primarily clinician facing at marketing. That's also due to regulatory reasons. But certainly we need to provide good educational material that our clinicians can provide to their patients. And again, if we're going to be talking about something that maybe sounds a little scary, maybe sound a little, out there for a patient, that education component is actually key to success.
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