MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera
Outcomes Rocket
00:00
Are We Marketing to the Right Segment at the Right Time?
Marketers need to be aware of the different types of customers they are dealing with. They can't just target innovators and early adopters all at once, he says. "If we want to start marketing something to these folks, we kind of have to realize, you know, are we marketing to the right segment at the right time?"
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