MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera
Outcomes Rocket
00:00
Marketing to the Largest Segment of Your Market
Marketing to clinicians can be difficult, especially if you're trying to push a new product. Someone has to have some intrinsic need for what you have to offer. If we've been marketing something to a demographic and it's not resonating, it means we're not hitting that pain point. And I think we see this time and again in any type of marketing launch, we have to start with that right niche.
Transcript
Play full episode
