It’s Time to Ditch Your Commission Plan w/ Nick Dellis (VP of Revenue, Mercury)
May 23, 2024
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Nick Dellis, VP of Revenue at Mercury, challenges the norm of commission plans, advocating for intrinsic motivation. They discuss flaws of traditional plans, importance of measuring impact, and implementing performance improvement goals. They explore resistance to change and shifting focus towards business outcomes over monthly payouts.
Ditching the commission plan promotes intrinsic motivation and long-term value creation in sales teams.
Focusing on learning goals instead of revenue targets cultivates a growth mindset and collaborative culture.
Deep dives
Revisiting Sales Team Structure: Commission Plan Design
Nick Delos, Head of Revenue at Mercury, challenges traditional sales team structures by eliminating the commission plan. His decision stems from personal experiences that showed commissions didn't improve his performance and only led to anxiety. At Mercury, the absence of a commission plan aligns with the team culture and success. This strategic shift aims to motivate employees differently and emphasizes intrinsic motivation over monetary rewards.
The Impact on Employee Motivation and Performance
With the removal of the commission plan, Mercury focuses on intrinsic motivation, shifting the sales team's perspective towards long-term value creation. High performers are rewarded based on their contributions to lifetime value rather than quarterly bookings. This approach fosters a healthier and more sustainable performance culture within the sales team, promoting collaboration and long-term success over short-term gains.
Managing Performance and Goal-setting
Mercury manages performance without a commission plan by setting goals centered on learning and experimentation rather than short-term revenue targets. They strive to maximize learning experiences, especially in new markets or channels, fostering a growth mindset among the team. Performance evaluation focuses on the quality of work, with top performers receiving recognition, increased responsibilities, and opportunities to work on strategic company projects.
Broader Implications on Sales Team Dynamics and Company Culture
The absence of a commission plan at Mercury influences sales team dynamics by reducing competition over customer ownership and attribution disputes. The focus shifts to collective growth and success, minimizing internal conflicts and promoting a collaborative atmosphere. This approach also encourages sales teams to adopt a longer-term perspective, aligning their efforts with the organization's overall goals and emphasizing customer lifetime value over short-term gains.