Bookworm 18: Decisive by Chip Heath, Dan Heath
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Jan 25, 2017 
A new baby, sibling mischief, and a much-needed family getaway set the scene for a lively discussion of morning phone habits and fresh goals. Then the spotlight turns to Chip and Dan Heath’s *Decisive*, with memorable stories about Van Halen’s M&M clause, workplace choices, and ways to think beyond the obvious options.
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Vanishing Options Test
- The vanishing options test helps broaden perspectives by asking, "What if current options disappear?"
- This reveals alternative paths.
The "AND" Question
- Instead of "this OR that," ask "this AND that" to explore combined possibilities.
- This can uncover innovative solutions.
Quaker's Snapple Misstep
- Quaker's narrow focus on acquiring Snapple, a "should I or shouldn't I" decision, proved disastrous.
- Considering broader options like smaller acquisitions or R&D could have yielded better outcomes.