The New Abnormal

Martin Lindstrom 'Predicting the future - before anyone else'

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May 13, 2024
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ANECDOTE

Lego Land Lawsuit

  • At 11, Martin Lindstrom built a Lego Land in his backyard and charged admission.
  • Lego lawyers sued him, but the owner offered him a part-time job.
INSIGHT

Metaverse Tipping Point

  • The metaverse is the next tipping point, like the internet in 1994.
  • By 2030, it will be a $6 trillion industry, impacting all aspects of our lives.
ANECDOTE

Lego's Small Data Save

  • Lego almost went bankrupt after changing its brick size based on big data.
  • Small data observations of a boy's worn sneakers saved them by revealing kids' desire for mastery.
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