The New Abnormal cover image

Martin Lindstrom 'Predicting the future - before anyone else'

The New Abnormal

CHAPTER

Introduction

Sean P. Lourdice-Genise is a researcher, author and speaker from Brand Positive. He has spent 20 years conducting ethnographic interviews on global projects. Today he talks to branding expert Martin Lindstrom about the role of subconscious mind in how we buy things.

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