Martin Lindstrom 'Predicting the future - before anyone else'
The New Abnormal
Why Do We Like Coffee?
In 2008, we conducted the largest neuroscience study in the world. We recruited 2,000 respondents and we scanned their brains using fMRI to understand why do we make the decisions we make. One of the things we realized through this study was that the reason why we like coffee or beer is because it's the first time we felt adult as a child. This is a play on our subconscious mind. So, when you are going into a part of the country where you will see the most different health warnings today, look very different from what you would have seen before.
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