Martin Lindstrom 'Predicting the future - before anyone else'
The New Abnormal
The Story of a Lawsuit From a Lego Group
I was a living years of age and I was a huge fan of Lego. As any kid would do, I built up my own Lego land in the backyard of my Mormon dad's garden. Two days later, I had 131 visitors showing up. Visitor number 130 and visitor number 131 with lawyers from Lego suing me. They said, it's our brand. And I said, no, I bought the boxes. So, we had a bit of an argument going on there as much as you can have when you're discussing with an 11 year old kid. The owner of Lego heard about it. He jumped into his car. It was a bit like the Vonky chocolate factory, no
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