Martin Lindstrom 'Predicting the future - before anyone else'
The New Abnormal
The Global Synchronized Behavior Chain
The world of marketing has revolved around seven entry points, but in the past couple of years, the world has experienced the introduction of an eighth. For example, when we went through COVID-19 and all the horror, we were forced to create a universal change in our lifestyle. And that will not just dictate the way brands will have to interact with consumers, but also how we as human beings are going to interact with each other. How our society should be built and designed is a very deep conversation I have to say.
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