Martin Lindstrom 'Predicting the future - before anyone else'
The New Abnormal
The Power of Small Data
The Wall Street Journal described your book Small Data as being revolutionary. It began with Lego, and Lego having a huge crisis more than 16 years ago. The company changed the size of the Lego brick to tie it from these tiny bricks to gigantic building blocks. And that very Christmas sales dropped 31%, and Lego was literally closed to bankruptcy.
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