On with Kara Swisher Can Chipotle Founder Steve Ells Strike "Fast-Casual" Gold Again?
May 6, 2024
Steve Ells, founder of Chipotle, returns with Kernel, an innovative plant-based restaurant aiming to shift the fast-casual landscape. He shares how automation can enhance worker wages and benefits without sacrificing quality. The conversation dives into the integration of tech in food prep, challenging the notion of a 'robot restaurant.' Ells also emphasizes the environmental benefits of a plant-based diet while discussing the importance of appealing to all diners, including meat eaters, with unique flavors and sustainable practices.
AI Snips
Chapters
Books
Transcript
Episode notes
Chipotle's Food Safety Crisis
- Steve Ells discusses Chipotle's food safety crisis, calling it his hardest challenge.
- He learned valuable lessons, leading to stronger safety protocols at Chipotle and his new venture, Kernel.
Kernel's Operating System
- Steve Ells aims to license Kernel's automated system, calling it an operating platform.
- He believes this complex system, with its proprietary technology, offers a unique licensing opportunity, unlike easily copied fast-casual models.
Climate Change and Food
- Ells is inspired by Bill Gates' book on climate change and focuses on food's impact.
- Kernel offers delicious plant-based options, aiming to reduce greenhouse gas emissions from food consumption without requiring full veganism.
